They put their residents first, working with them to design a personalized home from the ground up. The condominium features amenities such as a rooftop bar, coffee shop and other restaurants.

DUMBO, the neighborhood, and the Disney film by the same name inspired much of the brand’s imagery and voice. Like how a ringleader would entice their audience, Cir. uses bright, bold color and typography to grab the attention of prospective residents.