Louise Fili has been quoted saying this as part of the few things she knew that she wanted when starting her studio in 1989. When tasked with developing a poster and educational collateral for a fictitious lecture at SCAD, this quote not only inspired my overall visual direction, but ultimately became the title. The final designs were inspired by a blend of Fili’s work and SCAD’s graphic brand.

The poster won and was featured in Communication Arts Student Competition.