education
SCAD: The University for Creative Careers
BFA Graphic Design
Savannah, GA
skills
Art Direction
Branding & Identity Systems
User Research & Testing
Email Marketing
Layout & Publication Design
Stop-Motion Animation
Web Design
tools
InDesign
Photoshop
Illustrator
Lightroom
HTML/CSS
Google Web Designer
experience
2019-present
Art Director
Sam’s Club | Remote
Works together with outside vendors to design paid placements that merge the brand identity and voice of Sam’s Club with outside brands or vendor’s messaging and products. Designing anywhere from a single placement to a branded micro site or email.
2017-2019
Glassbox, an internal Target organization | Minneapolis, MN
Collaborated with a small team to design an identity and voice for a new internal organization tasked with helping Target better prepare its business strategies and existing work to serve guests. Led a committee of Target team members to develop four company-wide events. Currently act as a writer and designer for a monthly newsletter, and manage the organization’s creative direction, promoting consistency and quality throughout all brand materials.
2016-2019
Target | Minneapolis, MN
Part of the Weekly Ad and Digital Promotions team that delivers promotional content to over 33 million households each week. Collaborates with a cross-functional team of merchant partners, marketing strategists, producers, photographers and stylists to design and art direct portions of Target’s Weekly Ad and social media based digital ads.
2009-present
A Dog’s Life Pet Salon | Spring, TX
Developed a voice and visual direction for an upscale dog salon. Designed material for various promotional campaigns and in-store marketing. Created and managed a website and email newsletter.
Summer 2015
Art Director & Designer Intern
Target | Minneapolis, MN
Created a health & well-being campaign for Target’s Weekly Ad. Designed to help Target promote its variety of wellness products and encourage guests to purchase them through promotional, value-driven ads. Resulted in a series of animated banner and social media ads.
2014-2016
SCAD’s Student Activities Council | Savannah, GA
Refreshed the identity of SCAD’s student-led activity council. Collaborated with a team of students and faculty to plan and host events across campus. Managed the council’s social media and blog presence. Designed promotional materials including emails, brochures, posters and social posts.