2019-present

Collaborates with internal and external marketing teams to integrate Sam’s Club’s brand identity, voice and member insights with hundreds of global and local brands to create supplier-funded media for samsclub.com, promotional emails and print ads, along with branded seasonal or campaign related microsites.

2017-2019

Established the design identity and voice for a new internal organization tasked with helping Target better prepare its business strategies and existing work to serve the next generation of guests. Led a committee of Target team members to develop four company-wide events. Wrote and designed a monthly newsletter, and manage the organization’s creative direction, promoting consistency and quality throughout all brand materials.

2016-2019

Part of Target’s Promotional team that delivered weekly digital and print content to over 40 million households. Collaborated with a cross functional team of merchant partners, marketing strategists, producers, photographers and stylists to design and art direct portions of Target’s Weekly Ad and social media based digital ads.

2009-present

Developed a voice and visual direction for an upscale dog salon. Designed material for various promotional campaigns and in-store marketing. Created and managed a website and email newsletter.

Summer 2015

Created a health & well-being campaign for Target’s Weekly Ad. Designed to help Target promote its variety of wellness products and encourage guests to purchase them through promotional, value-driven ads. Resulted in a series of animated banner and social media ads.

2014-2016

Refreshed the identity of SCAD’s student-led activity council. Collaborated with a team of students and faculty to plan and host events across campus. Managed the council’s social media and blog presence. Designed promotional materials including emails, brochures, posters and social posts.