2019-2025

Co-led a team while collaborating with internal and external marketing teams to integrate Sam’s Club’s brand identity, voice, and member insights with hundreds of global and local brands. Shared responsibility for directing the creation of supplier-funded media for samsclub.com, promotional emails, and print ads, along with branded seasonal or campaign-related microsites.

2017-2019

Established the design identity and voice for a new internal organization tasked with helping Target better prepare its business strategies and existing work to serve the next generation of guests. Led a committee of Target team members to develop four company-wide events. Wrote and designed a monthly newsletter, and manage the organization’s creative direction, promoting consistency and quality throughout all brand materials.

2016-2019

Part of Target’s Promotional team that delivered weekly digital and print content to over 40 million households. Collaborated with a cross functional team of merchant partners, marketing strategists, producers, photographers and stylists to design and art direct portions of Target’s Weekly Ad and social media based digital ads.

2009-present

Developed a voice and visual direction for an upscale dog salon. Designed material for various promotional campaigns and in-store marketing. Created and managed a website and email newsletter.

Summer 2015

Created a health & well-being campaign for Target’s Weekly Ad. Designed to help Target promote its variety of wellness products and encourage guests to purchase them through promotional, value-driven ads. Resulted in a series of animated banner and social media ads.

2014-2016

Refreshed the identity of SCAD’s student-led activity council. Collaborated with a team of students and faculty to plan and host events across campus. Managed the council’s social media and blog presence. Designed promotional materials including emails, brochures, posters and social posts.