Hey there, I’m a Texas born & raised art director and designer creating web content for Sam’s Club out of NYC.
take a peek at my work ↓
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Sam’s Club digital media
Sam's Club Member Access Platform (MAP) collaborates with brands to create content for Samsclub.com, which is viewed by more than 42 million monthly members. Through sitewide content, it provides members with persuasive reasons why they should consider a particular product or service as a necessity.
Designed and art directed on-site banners and branded websites for Samsclub.com.
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Sam’s Club Instant Savings book
One of Sam’s Club’s most impactful promotional assets is the Instant Savings Book (ISB), a booklet distributed via mail and email 8-9 times annually.
Designed and art directed supplier-funded ad placements for the book.
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Sam’s Club promotional emails
Supplier-funded targeted promotional emails that aim to infuse a narrative and storyline, while providing members with a dash of inspiration and a compelling motive to make a purchase.
Designed and art directed emails.
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Target art direction
Target’s Weekly Ad is a promotional vehicle sent through newspapers and direct mail to over 33 million households each week. It drives trips, communicates value and helps create an ease of shopping unattainable anywhere else.
Lead a team to produce photography and stop-motion animation for the ad.
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Target Digital: Easter 2019
Developed social ads (Facebook, Instagram and Twitter), digital banner ads and out of home (billboards, bus stop signs, etc) for two promotional Easter offers.
AD: Michael Decker // CW: Fredrik Hausmann
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Target Digital: July 4th 2019
Developed social ads (Facebook, Instagram and Twitter) and digital banner ads for several promotional offers centered around July 4th activities.
AD: Michael Decker & Heather Bahr // CW: Stephanie Dosser
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Glassbox
Glassbox is a recently created, we’re talking spring of 2017-ish, internal organization within Target. We act as a resource, sounding board and gut check for Target to understand the Next Guest, a term created to refer to the *next* generation of Target guests.
Created an identity for a new internal organization at Target.
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SCAD’s SAC
SCAD’s Student Activities Council is a student-led organization within the university in charge of planning numerous events throughout the school year, from an annual Masquerade Ball to movie showings and open mic nights.
Designed an identity & promotional materials for SCAD’s student activities council (SAC).
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#betterforlife
The #betterforlife campaign is aimed at inspiring Target’s guests to make purchases that will better their lives.
Developed a wellness focused promotional campaign for Target.
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Cir.
Cir. is a high-end condominium for the individually inclusive situated in DUMBO, Brooklyn. They put their residents first, working with them to design their own home from the ground up. Featuring amenities such as a rooftop bar, coffee shops and other restaurants.
Designed an identity and adaptable brochure.
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Louise Fili Lecture
What would it look like if SCAD hosted world-renowned typographer Louise Fili?
Created an award-winning poster and educational bruchure for a lecture by Louise Fili.
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Sagen
Sagen works with makers — visual, written and auditory — to curate collections of short stories, poems, visual art, music and more.
Developed an identity for a quarterly digital and print magazine.
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French Family Recepten
French Paper Co. has been manufacturing paper for more than 140 years in the community of Niles, Michigan.
Designed a sample pack for French Paper Co.’s Smart White paper collection.
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A Dog’s Life Pet Salon
A Dog’s Life Pet Salon is an upscale salon just north of Houston, TX.
Created a website & promotional material for an upscale pet salon.
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Popular Photography
Popular Photography was a monthly photography magazine that at one time had the largest circulation of any imaging magazine in the country. The magazine featured busy pages with distracting colors.
Developed new brand identity and redesigned print magazine.
Target art direction
Target Digital: Easter 2019
Target Digital: July 4th 2019
Glassbox
SCAD’s SAC
Cir.
Louise Fili Lecture
Sagen
French Family Recepten
A Dog’s Life Pet Salon
Pop Photo