Sam’s Club, much like most retailers today, sends its members an email nearly every day. Some of these emails are partially or entirely supported by suppliers.
Using a bank of first-party data, our MAP marketers are able to target specific audiences that might find specific promotions or seasonal items to be more relevant. Similar to all our creative content, we aim to infuse a narrative and storyline into our emails, providing members with a dash of inspiration and a compelling motive to make a purchase.