Hey there, I’m a Texas born & raised art director and designer creating web content for Sam’s Club out of NYC.
take a peek at my work ↓
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Sam’s Club digital media
Sam's Club Member Access Platform (MAP) collaborates with brands to create content for Samsclub.com, which is viewed by more than 42 million monthly members. Through sitewide content, it provides members with persuasive reasons why they should consider a particular product or service as a necessity.
Designed and art directed on-site banners and branded websites for Samsclub.com.
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Sam’s Club Instant Savings book
One of Sam’s Club’s most impactful promotional assets is the Instant Savings Book (ISB), a booklet distributed via mail and email 8-9 times annually.
Designed and art directed supplier-funded ad placements for the book.
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Sam’s Club promotional emails
Supplier-funded targeted promotional emails that aim to infuse a narrative and storyline, while providing members with a dash of inspiration and a compelling motive to make a purchase.
Designed and art directed emails.
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Sam’s Club Back to School 2021 style guide
Back to School is a large retail campaign that appeals to parents of younger children, showcasing product for various school-related occasions—think breakfast & lunchbox staples and classroom essentials. It also often encompasses electronics and home goods for older teens and occasionally college aged young adults.
Developed an style guide for omnichannel campaign.
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Sam’s Club Americana 2021 style
Americana is a style guide crafted and applied for patriotic holidays throughout the year. The campaign predominantly highlights discounts on home furniture, outdoor gear, and electronics, with occasional inclusions of food and other items.
Developed an style guide for omnichannel campaign.
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Target art direction
Target’s Weekly Ad is a promotional vehicle sent through newspapers and direct mail to over 33 million households each week. It drives trips, communicates value and helps create an ease of shopping unattainable anywhere else.
Lead a team to produce photography and stop-motion animation for the ad.
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Target Digital: Easter 2019
Developed social ads (Facebook, Instagram and Twitter), digital banner ads and out of home (billboards, bus stop signs, etc) for two promotional Easter offers.
AD: Michael Decker // CW: Fredrik Hausmann
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Target Digital: July 4th 2019
Developed social ads (Facebook, Instagram and Twitter) and digital banner ads for several promotional offers centered around July 4th activities.
AD: Michael Decker & Heather Bahr // CW: Stephanie Dosser
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Glassbox
Glassbox is a recently created, we’re talking spring of 2017-ish, internal organization within Target. We act as a resource, sounding board and gut check for Target to understand the Next Guest, a term created to refer to the *next* generation of Target guests.
Created an identity for a new internal organization at Target.
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SCAD’s SAC
SCAD’s Student Activities Council is a student-led organization within the university in charge of planning numerous events throughout the school year, from an annual Masquerade Ball to movie showings and open mic nights.
Designed an identity & promotional materials for SCAD’s student activities council (SAC).
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Louise Fili Lecture
What would it look like if SCAD hosted world-renowned typographer Louise Fili?
Created an award-winning poster and educational bruchure for a lecture by Louise Fili.
Sam’s Club digital media
Sam’s Club Instant Savings book
Sam’s Club promotional emails
Sam’s Club Back to School 2021 style guide
Sam’s Club Americana 2021 style
Target art direction
Target Digital: Easter 2019
Target Digital: July 4th 2019
Glassbox
SCAD’s SAC
Louise Fili Lecture
The Archive™
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The Archive™